OVERVIEW
OVERVIEW
The newspaper has a storied history in India. The first Indian newspaper was published in 1780 by 1870, total readership in India was more than 1,50,000! In the last few years, we have seen a covid-induced change of scenario in technology and means of communication transmission of texts and visuals due to highly advanced mobile phones with audio-video recorders. Publication houses are creating new methods of disseminating the news and other materials through a phygital module, which also means looking at cross media, hyper local advertising and studying Advertising behavior that TAM provides in India.
Services
Print MIS
Tailored to a Publications need of the hour. This service aids a Publication to link their inhouse Sales data to Industry acknowledged AdEx data to compare, strategize, keep a track and create Management reports at the click of a button
RMS Alerts
Do not miss any new ad launched by your chosen advertiser/ Brand with this service
Ad Venture
Get an access to a library of Ad Creatives on any Brand or Advertiser since past 25+ years
Traditional Services
TV AdEx
News Content Services
Television PR Measurement
FCT/Non FCT Monitoring
