OVERVIEW

Pioneers in
Audience Measurement
and Advertising Research

TAM Media Research is a joint venture of Nielsen’s, USA and Kantar, UK and have been doing business in India from the past 20 years.

Set up in 1998, TAM media, a Joint Venture of Nielsen and Kantar Media research firms has
been a central Intelligence Unit for Audience behaviour, Brand and Market Insights for all TV, Print, Radio, Digital mediums.

Along with being the Monitoring Super hub on AdEx data, we are also one of the few experts in the field of decoding unstructured data that aids marketers in their Brand’s Growth.

Our capabilities include Ad and PR monitoring of 650+ TV Channels, 900+ Publications & 100+
Radio stations across 20+ Indian and International languages, 3000+ Digital Web Publishers (incl OTT and In App monitoring).

TAM is also a member of the Market Research Society of India (MRSI).

TAM India is compliant with the provisions of The Digital Personal Data Protection Bill, 2023.

VISION & MISSION

Expertise with
a vision

Vision

Establish the Science of Data Monetization within the Indian Media and Marketing Industry.

Mission

Leverage its expertise in Data & Analytics and help brands monetize the data

CEO's Message

The media research industry has radically transformed over the last few decades. With the rising importance of Returns on Objectives and Returns on Investments, leveraging the Science and Art of Data Monetization is the only Armory to Fight a Brand's Inflexion Points Round the Year.

Over the last 20 years, TAM has been contributing to the industry by creating and analyzing data across media platforms and consumer behaviour studies. We have been working in partnership with clients since 1998. Today, TAM is working with Platform owners like DTH Operator, Multi-System Operator (MSO), Digital Platform (OTT) in harnessing Audience data from devices like Set-Top boxes, Smart TVs & Mobile Apps for richer learning of Audience Consumption and influencing Micro/Geo-Targeted Advertising across primarily Videos & Interactive Games.

With new media platforms emerging, we are continuously seeking to open new doors by leveraging the latest technologies to provide accurate data that will meet the rapidly evolving needs of our customers.

Mr. L.V. Krishnan (CEO)

Key Expertise

Return Path Data

Understands the Audience Behaviour of Linear & Interactive Channels

Adex

Ad Expenditure monitoring across TV, Digital, Print and Radio

News Content Tracking

A special content tracking division tracks content at the News level. News Content Track service is an intelligence dashboard service that allows a subscriber to keep track which helps in understanding nuances from the content of news.