
OVERVIEW
Pioneers in
Audience Measurement
and Advertising Research
TAM Media Research is a joint venture of Nielsen’s, USA and Kantar, UK and have been doing business in India from the past 20 years.
Set up in 1998, TAM media, a Joint Venture of Nielsen and Kantar Media research firms has
been a central Intelligence Unit for Audience behaviour, Brand and Market Insights for all TV, Print, Radio, Digital mediums.
Along with being the Monitoring Super hub on AdEx data, we are also one of the few experts in the field of decoding unstructured data that aids marketers in their Brand’s Growth.
Our capabilities include Ad and PR monitoring of 650+ TV Channels, 900+ Publications & 100+
Radio stations across 20+ Indian and International languages, 3000+ Digital Web Publishers (incl OTT and In App monitoring).
TAM is also a member of the Market Research Society of India (MRSI).
TAM India is compliant with the provisions of The Digital Personal Data Protection Bill, 2023.
VISION & MISSION
Expertise with
a vision

Vision
Establish the Science of Data Monetization within the Indian Media and Marketing Industry.

Mission
Leverage its expertise in Data & Analytics and help brands monetize the data

CEO's Message
The media research industry has radically transformed over the last few decades. With the rising importance of Returns on Objectives and Returns on Investments, leveraging the Science and Art of Data Monetization is the only Armory to Fight a Brand's Inflexion Points Round the Year.
Over the last 20 years, TAM has been contributing to the industry by creating and analyzing data across media platforms and consumer behaviour studies. We have been working in partnership with clients since 1998. Today, TAM is working with Platform owners like DTH Operator, Multi-System Operator (MSO), Digital Platform (OTT) in harnessing Audience data from devices like Set-Top boxes, Smart TVs & Mobile Apps for richer learning of Audience Consumption and influencing Micro/Geo-Targeted Advertising across primarily Videos & Interactive Games.
With new media platforms emerging, we are continuously seeking to open new doors by leveraging the latest technologies to provide accurate data that will meet the rapidly evolving needs of our customers.
Mr. L.V. Krishnan (CEO)
Key Expertise
Milestones Timeline

2019
Reached Milestone of monitoring 650 TV channels

2018
Launched Digital AdEx

2017
Reached 400 TV channels

2017
Initiated Return Path Data services

2015
Monitored 300 TV channels

2012
Reached 200 TV Channels

2009
Launched TAM Sports

2009
Commenced operating from our new premises in
Baroda

2006
First 100 TV Channels

2004
Introduction of Radio AdEx

2003
AdEx Integration into TAM

2002
Set-up S-Group

1998
Incorporation of TAM
Awards and Recognitions
24/02/2022
Forbes Magazine Recognizes TAM India as One of India’s Best Employer for New Graduates 2020
This week host Paul Dergarabedian is joined by Ethan Sacks,…
24/02/2022
Fortune’s best companies for Millennials 2021
This week host Paul Dergarabedian is joined by Ethan Sacks,…
24/02/2022
IDEA Award / International Design Excellence Awards
This week host Paul Dergarabedian is joined by Ethan Sacks,…
24/02/2022
International British Design & Art Direction
This week host Paul Dergarabedian is joined by Ethan Sacks,…
24/02/2022
Fortune’s best Companies for Millennials 2021
This week host Paul Dergarabedian is joined by Ethan Sacks,…
24/02/2022
IDEA Award / International Design Excellence Awards
This week host Paul Dergarabedian is joined by Ethan Sacks,…
Partnerships
Performance
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Mr. L.V. Krishnan
CEO

Mr. Ravi Ratanjankar
Chief Operating Officer & Head
Vigilance - Corporate Risk Mitigation

Mr. Prasad Walawalkar
Senior Vice President - HR

Mr. Anshu Agarwal
CFO

Mr. Nitin Kamat
Chief Development & Partnership Officer

Client Testimonials

We hired to organise our business online, simplify our process, create a brand that communicated to our demographic clearly, and increase our sales. We recommend!
-Anita Tran, IT Solutions
UI/UX Designer

We hired to organise our business online, simplify our process, create a brand that communicated to our demographic clearly, and increase our sales. We recommend!
-Anita Tran, IT Solutions
UI/UX Designer

We hired to organise our business online, simplify our process, create a brand that communicated to our demographic clearly, and increase our sales. We recommend!
-Anita Tran, IT Solutions
UI/UX Designer