TAM provides in-depth understanding of consumer behavior on Linear and Interactive channels.

It measures the audience's television viewing data that is collected from calibrated set-top boxes installed at the DTH subscribers’ homes. This data provides granular insights on audience behavior which helps DTH platforms to understand the content consumption by their subscribers; thereby understanding the consumption of Interactive channels.

Data usage/Insights from Panel services include - Post Evaluations of Ad Campaigns on Linear Home Channels, Integration of Brand with Content on specialized Home Channels (Including Interactive Content), Targeting Promo Campaigns for effective conversion to Content on Home Channels, Planning & Scheduling Special Events, Packaging Channels for Higher ARPU to specific Target Segments, etc.


RPD (Return Path Data) from DTH platforms and addressable TV sets

Understands the Audience Behaviour of Linear & Interactive Channels

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CATI/CAPI surveys

Connect with us to explore the world of personalized audience surveys

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Traditional Services


News Content Services

Television PR Measurement

FCT/Non FCT Monitoring

Digital Services

Digital AdEx

Digital and Social Pr Measurement

Our Other Services



Maximize RoI with our
Video Services

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Discover what listeners want with our data

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Know everything about your audiences and more

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Focus on media investing where it matters the most

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