Panel

TAM provides in-depth understanding of consumer behavior on Linear and Interactive channels.

It measures the audience's television viewing data that is collected from calibrated set-top boxes installed at the DTH subscribers’ homes. This data provides granular insights on audience behavior which helps DTH platforms to understand the content consumption by their subscribers; thereby understanding the consumption of Interactive channels.

Data usage/Insights from Panel services include - Post Evaluations of Ad Campaigns on Linear Home Channels, Integration of Brand with Content on specialized Home Channels (Including Interactive Content), Targeting Promo Campaigns for effective conversion to Content on Home Channels, Planning & Scheduling Special Events, Packaging Channels for Higher ARPU to specific Target Segments, etc.