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by Abhilasha Bohara
https://www.broadcastandcablesat.co.in/marginal-increase-in-ad-volumes-in-first-22-matches-over-last-season-seen-in-ipl-15/
by Abishek Alle
https://brandequity.economictimes.indiatimes.com/news/research/gaming-topped-the-list-of-categories-in-ipl-15-and-ipl-14-tam-report/90925807
https://akmedias.com/hindi-information-tops-with-32-share-within-the-style-tam-adex/
https://informationindian.com/tam-report-advertising-promoting-information-et-brandequity/
