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Media Analyzer Package (MAP 3.0)
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Media Analyzer Package (MAP 3.0)

AdEx India offers a Media Analyser Package (MAP), the only strategy tool in the industry that helps to track TV advertising, Press advertising and Radio advertising spends. This software represents an ideal platform for gauging the shifting trends over a period of time and holds the key to information about advertisements that appear on a wide range of media brands across.

The information derived from the software (MAP) is used to draw insights into the competitive activity and aids in calculating Share of Expenditure (SOE), Channel/Publication Usage, Seasonality, Sales Promotion vs. Brand Promotion, etc.

USP: It is the only tool in India that gives integrated advertising information across all three mediums.


Screen Shots



Benefits

Broadcaster /Publications / Agency  

  • Demonstrates geographic and seasonal variation in expenditure
  • Develops a complete picture of what market leaders are doing in a category, and identify niche opportunities
  • Understands how competitors view their target audience, profile their brand, and how they seek to position themselves in the market
  • Estimates the advertising cost required to take a new product to market, through illustrating the budget required to launch and sustain a brand
  • Tracks new product launches
  • Analyzes the effectiveness of a specific strategy
  • Establishes the best schedule timing to maximize the efficiency of the media spend
  • Identifies key markets for competitors
  • Perform Cross media analysis to grab market opportunities
  • Actual Media Plan of an advertiser

Financial Institute

  • Forecast Business Trends
  • Mergers & Tie-ups
  • Case Studies
  • Cross Media Analysis
  • Investment Research tool

Consultants/Proprietors / Entrepreneurs (operating on individual level) & Educational Institutes

  • Cross media analysis to understand clients spending strategy
  • Actual Media Plan of an advertiser
  • Seasonality/Trend analysis on Ad expenditure for more than a decade
  • Understands how clients competitors view their target audience, profile their brand, and how they seek to position themselves in the market
  • Tracks new product launches
  • Advertising budget estimation to launch new product in market and to sustain a brand in the competetive market
  • Category-wise and Genre-wise comparison of ad spends & ad volumes
  • Promo tags Vs Commercial consumption of an advertiser
  • Loyal advertisers on the various media
  • Preferred genre for advertisement by the category
  • Preferred ad slots by the advertiser on various media
  • Plan out new business pithces to various advertisers

Outdoor (Out-of-Home) Agencies/Media Owners

  • Cross media analysis to understand clients spending strategy
  • Actual Media Plan of an advertiser
  • Seasonality/Trend analysis on Ad expenditure for more than a decade
  • Understands how clients competitors view their target audience, profile their brand, and how they seek to position themselves in the market
  • Tracks new product launches
  • Advertising budget estimation to launch new product in market and to sustain a brand in the competetive market
  • Category-wise and Genre-wise comparison of ad spends & ad volumes
  • Loyal advertisers on the various media
  • Preferred genre for advertisement by the category
  • Preferred ad slots by the advertiser on various media
  • Location-wise ad volumes and ad spends
  • Plan out new business pithces to various advertisers

*All the above analysis will give hands-on training on operating software and better understanding of competetive media on TV, Press & Radio across India


Hardware & Software Requirements


Component

Minimum Requirement

Maximum Requirement

Memory (RAM)

1 GB

2 GB

Hard Disk Space

Software

80 MB

90 MB

Data

3 GB

7 GB

Work Space

3 GB

4 GB

Operating System

Windows 2000

Windows XP with SP2

MS Office

MS Office 2000

MS Office XP or 2003


Support / Download


Contact for Technical Supports

Mr. Xyz
Contact No. +91 98000 00000
Email - xyz@abc.com

Documents

All about AdEx - download .pdf
Technical Details - download .pdf
User Manuals - download .pdf

FAQ's

Query 1 :
An error occured while attempting to initialise the Borland Database Engone(error $ 2A04) 
Reason : 
     :: There is chance of less memory.
     :: Any illegal operation done by user.
Action : 
     :: There is chance of less memory.
     :: Any illegal operation done by user. 
Query 2 :
Call was rejected by the callee
Reason : 
     :: While exporting the grid report to MS Excel, Excel is giving the error.
Action : 
     ::Check with System Person.
Query 3 :
File not Loaded Completely
Reason : 
     :: While exporting the grid report to MS Excel, Excel is giving the error. 
     :: The Export file contains more than 65536 records. Because of 65536 no. of         record.
Action : 
     :: So please select the range of row of report, which are less than 65500.
Query 4 :
Grid showing same report even if user put different runs.
Reason : 
     :: Grid showing same report even if user put different types of runs(i.e.         different analysis, TG, DP, Channel etc.).
Action : 
    :: Check the SwapPath of Settings.ini file. 
    :: Specify the Valid path at SwapPath entry in settings.ini file. (Note: Specify        local harddisk path, recommended)
    :: All the path ended with "\".
    :: Delete all Snbworkc." files from User Directory.
Query 5 :
(File Name) file not found.
Reason : 
     :: (File Name) file get deleted.
Action : 
     :: Contact at TAM Office.
Query 6 :
Table is busy (Table Name)user (UserName)
Reason : 
     :: Improper closing of Media Xpress.
Action : 
     :: Close all files of Media Xpress. 
     :: Delete the *.lck files from User Directory.

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