Media Analyzer Package (MAP 3.0)
AdEx India offers a Media Analyser Package (MAP), the only strategy tool in the industry that helps to track TV advertising, Press advertising and Radio advertising spends. This software represents an ideal platform for gauging the shifting trends over a period of time and holds the key to information about advertisements that appear on a wide range of media brands across.
The information derived from the software (MAP) is used to draw insights into the competitive activity and aids in calculating Share of Expenditure (SOE), Channel/Publication Usage, Seasonality, Sales Promotion vs. Brand Promotion, etc.
USP: It is the only tool in India that gives integrated advertising information across all three mediums.