Download DATA
TAM India App
TAM Viewership Our Services
Eikona

About Us

Eikona is a GloCal convergence of Research and Audit services offering a wide range of third party solutions aimed towards helping Client Organizations plan their Earned Media Initiatives, Optimize Communications Budgets, Conduct neutral “Post Campaigns” Audits and conclude with Corporate Brand Reputation Analytics and Advisory.

Set up in 2004 as a specialized service focusing on Earned Media Analytics by TAM Media Research (a JV between Nielsen (India) Pvt. Ltd. and Kantar Media Research), Eikona’s partnership has nurtured long standing relationships with an array of Clients across industry verticals, in India and Europe. Its services have helped the Top Management plan and audit its Communications initiatives aimed across Customers & Consumers, Employees, Trade, Investors, Policy Makers and the Social Ecosystem (CSR) at large.

With the largest monitoring and analytics infrastructure in Asia, Eikona’s audit & advisory services undertake in-depth study of the multi-media spectrum covering Newspapers, Magazines, TV News Channels, Websites/ Portals and the Social media.

Eikona renders high quality service because of its 4 key internal pillars:

  1. Wide exposure and knowledge of Global trends in Earned Media Planning and Auditing
  2. Highly advanced Infrastructure & Technology
  3. Specialized talent pool who monitor, analyze and service Clients Organizations
  4. Holistic understanding of Integrated Corporate & Marketing Communication tools covering Earned, Paid & Owned Media  

Raison d'être:

Eikona’s vision is to not only establish Earned Media as a promising Brand building tool for Corporate Brands operating in India and outside but also to simplify the science of incorporating Earned Media in the overall Integrated Marketing Communication (IMC) mix. Tools such as the conventional Public Relations, Social Media, Viral etc. are all set to take the centre stage to help brand building in the Asia Pacific region.

Eikona aims to act as the third party binding factor between a Client and its Communications agency partner to help them plan, execute and assess the outcome.

Eikona aims to achieve this with the help of highly trained, skilled and knowledgeable professionals, dynamic technology led scientific content monitoring/ measurement techniques & parameters and state-of-the-art Client end software analysis tools.

Eikona desires to be the desired workplace that will be known to create newer innovative research and audit benchmarks for Earned Media & offer career enhancements for passionate and self motivated employees.

In India, Eikona aims to be known as the CENTRAL & STANDARD AUDIT service in the Earned Media space for India Inc.!


Would you like Eikona to visit and give you a detailed demonstration of its customized offerings? Please drop in a request at eikona@tamindia.com



Copyrights @ TAM Media Research Pvt. Ltd., all rights reserved