Overview of Cellular Phones-Smart Phones on TV, Radio & Print Period: Jul-Sep ' 2016
Monday, December 5, 2016
Highlights :

  • Category Advertising on TV & Print slipped down by 22% & 15% respectively during Jul-Sep '16 compared to Jul-Sep '15.
  • Category Ad Insertions on TV & Radio followed nearly identical trend.
  • Samsung India Electronics Ltd  was the top advertiser on all the mediums.
  • Samsung Galaxy J2, Lyf Earth 2 and Gionee S6 S were the top new brands on TV, Radio and Print respectively.
  • Brand Promotion captured 68% share of Category Ad volumes in Print.
(The entire analysis is based on ad volumes expressed in secondages/column centimeters. All spends number if any,
indicate market valuation of the ad space/time bought. The figures should be taken only as indicative and not absolutes)

Growth in Ad Volumes for Cellular Phones-Smart Phones during Jul-Sep '16

  • Category Advertising on TV & Print dwindled by 22% and 15% respectively during Jul-Sep '16 compared to Jul-Sep '15.

Media wise contribution of Ad Insertions in Cellular Phones-Smart Phones

  • TV covered major part of the Pie with 79% share of Category Ad Insertions.

Monthly Trends based on Ad Insertions in Cellular Phones-Smart Phones

  • Trend of category Ad Insertions in Print was contrary to the trend of TV & Radio.

Top 10 Advertisers of Cellular Phones-Smart Phones

  • Samsung India Electronics Ltd , Syntech Technology Pvt Ltd, Vivo Mobile India Pvt Ltd and Micromax Informatics Ltd were among the top 10 advertisers on all the mediums.

Top 5 New Brands of Cellular Phones-Smart Phones during Jul-Sep 16

  • Samsung was present with it’s new brands on all the mediums.
  • 4 out of Top 5 new brands in Print were belonged to Samsung.

Top 10 Program Genres on TV for Cellular Phones-Smart Phones

  • Feature Films was the top Program Genre with 23% share of Category advertising on TV followed by News Bulletin with 18% share.

Advertising Promotions of Cellular Phones-Smart Phones in Print

  • Brand Promotion covered 68% of the Pie followed by Sales Promotion with 31% share of Ad volumes.
  • Among Sales Promotions, Discount Promotion was on top with 68% share of Category advertising in Print.

Zone, Language and City wise Advertising share of Cellular Phones-Smart Phones in Print

  • Mumbai topped the list of cities with 4% share of Category advertising in Print.
  • English was the top Ad Language with 68% share of Category advertising in Print.

State wise Advertising share on Radio for Cellular Phones-Smart Phones

  • Maharashtra was on top with 22% share of Category Ad volumes on Radio followed by Delhi with 12% share.

 

 
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)

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