Overview of Moisturising Lotion/Creams on TV, Radio & Print Period: Jan-Jun ' 2016
Monday, November 21, 2016
Highlights :

  • Category Advertising on TV, Radio and Print declined by 20%, 87% and 28% respectively during Jan-Jun '16 compared to Jan-Jun '15.
  • TV made clean sweep with 98% share of Category Ad Insertions.
  • Ponds India was the top advertiser on all Mediums.
  • Lotus Safe Sun Whitening Plus was among Top 5 New brands on TV and Print.
  • Among Sales Promotions, Discount Promotion was on top with 45% share of Category advertising in Print.
(The entire analysis is based on ad volumes expressed in secondages/column centimeters. All spends number if any,
indicate market valuation of the ad space/time bought. The figures should be taken only as indicative and not absolutes)

Growth in Ad Volumes for Moisturising Lotion/Creams during Jan-Jun '16

  • Category Advertising on TV, Radio and Print declined by 20%, 87% and 28% respectively during Jan-Jun '16 compared to Jan-Jun '15.

Media wise contribution of Ad Insertions in Moisturising Lotion/Creams

  • TV made clean sweep with 98% share of Category Ad Insertions.

Monthly Trends based on Ad Insertions in Moisturising Lotion/Creams

  • 87% of category Ad Insertions on Radio were observed during Feb ’16.

Top 10 Advertisers of Moisturising Lotion/Creams

  • 5 out of Top 10 advertisers i.e. Ponds India, Lakme Lever Ltd, Nivea India Pvt Ltd, Lotus Herbals Ltd, VLCC Health Care Pvt Ltd were common between  TV and Print.

Top 5 New Brands of Moisturising Lotion/Creams during Jan-Jun ΓΆ€™16

  • Lotus Safe Sun Whitening Plus was among Top 5 New brands on TV and Print.

Top 10 Program Genres on TV for Moisturising Lotion/Creams

  • Feature Films was the top Program Genre with 26% share of Category advertising on TV followed by Film Songs with 19% share.

Advertising Promotions of Moisturising Lotion/Creams in Print

  • Brand Promotion covered 67% of the Pie followed by Sales Promotion with 33% share of Ad volumes.
  • Among Sales Promotions, Discount Promotion was on top with 45% share of Category advertising in Print.

Zone, Language and City wise Advertising share of Moisturising Lotion/Creams in Print

  • Kolkata topped the list of cities with 8% share of Category advertising in Print.
  • Hindi was the top Ad Language with 51% share of Category Ad volumes in Print.

State wise Advertising share of Moisturising Lotion/Creams on Radio

  • Maharashtra was on top with 23% share of Category Ad volumes on Radio followed by Uttar Pradesh with 18% share.

 

 
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)

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